1. Purpose and Scope
Multiple System Atrophy Trust (MSA Trust) is committed to our charitable aims. MSAT fundraises to provide support, to people affected by MSA, and research into the causes of MSA and ultimately its cure. This policy applies to all fundraising activities undertaken by the Trust, including third-party fundraisers, digital platforms, events, collections, corporate partnerships, and legacy fundraising. It reflects compliance with the Code of Fundraising Practice (2025), effective 1 November 2025.
2. Core Fundraising Principles
Under the Core Fundraising Principles of the new Code of Fundraising Practice (2025), all fundraising must be legal, open, honest, and respectful. This means the Trust must ensure that all fundraising activities and partners comply with the law, operate transparently, communicate truthfully, and treat all supporters and the public with fairness and respect.
3. Donor Relationships and Due Diligence
3.1 Fair treatment and vulnerability
MSA Trust respects the rights of our supporters to clear, truthful information on the work of MSA Trust; to openly report how we spend donated and foundation monies and to manage donors’ information responsibly.
We will comply with the Charity Commission and UK law in every respect, including those regarding openness and honesty with our supporters and members of the public.
The MSA Trust will also meet all obligations required by the office of Charity Regulation Scotland (OSCR).
The MSA Trust will take all reasonable steps to ensure that fundraising is carried out in a way that reflects positively on charitable fundraising in general. This includes not unreasonably intruding on a person’s privacy, not using unreasonably persistent approaches, not placing undue pressure on a person to donate, and accepting a request to end an interaction.
The Trust must not, at any time, take advantage of the trust, lack of knowledge, apparent need for care and support, or vulnerable circumstances of an existing or potential donor.
The Trust must not exert undue pressure; all communications must enable informed choices. Reasonable persuasion is permitted if the donor is fully informed and capable.
The Trust must consider the needs of existing or potential donors who may be in vulnerable circumstances or need extra care and support to make an informed decision. The Trust is not expected to assess every existing or potential donor’s capacity to make an informed decision. However, fundraisers should be alert to signs that someone lacks the capacity to make an informed decision and support them appropriately.
3.2 Accepting, refusing and using donations
We abide by the law which requires us, in deciding whether to accept or refuse a donation, to consider which action is in the charity’s best overall interest.
The Trustees must act in the best interests of the charity when deciding to accept or refuse a particular donation.
The Trust must record the rationale for accepting or refusing significant donations and maintain documentation for oversight.
For all large donations (£20,000 or more) or any non-routine donations, the Trust will carry out appropriate due diligence (financial and reputational) on the donor and the source of the funds, and will document the decision-making process, including any conflicts of interest, before accepting the donation.
We will not, however, accept donations made by donors whose activities appear to be in direct conflict with the best interests of our patients, for instance companies that manufacture tobacco.
We will not undertake business with companies or individuals who participate in activities which could cause detriment to the charity’s reputation, which will disproportionately decrease the amount of donations to further the work of the charity.
MSA Trust will only return donations in exceptional circumstances and in accordance with charity law. However, this also includes:
- not accepting a donation if you know, or have reason to believe, that a person cannot make an informed decision to donate; and
- returning a donation if you discover that the donor could not make an informed decision at the time of the donation.
If a donor requests a refund, the Trust will review the request promptly (within 5 working days) and fairly. Refunds may be issued where there is a clear legal obligation, where the donation cannot be used for the purpose for which it was given, or where it is in the best interests of the charity to do so.
The Trust must not encourage an existing or potential donor to cancel or change an existing donation in favour of a donation to another charitable institution.
The responsibility for the judgement on whether MSA Trust should refuse or refund a donation lies first with the Head of Fundraising, the Chief Executive and ultimately the Trust’s Board of trustees.
The Trust will ensure that any refusal or refund process is handled sensitively and in line with the Fundraising Regulator’s Code of Fundraising Practice.
3.3 Rewards, incentives and recognition
It is common for charities to engage a donor by offering them benefits related to the size and frequency of gift.
The Trust ought to ensure that benefits are appropriate for the Trust to be giving and proportionate to the size of the gift.
The Trust ought to be aware of when benefits nullify potential tax reliefs such as Gift Aid. If benefits do prevent Gift Aid, then the Trust must not make a Gift Aid claim.
MSA Trust will not endorse products, treatments or companies, however we may direct people to specialist providers as part of our ongoing commitment to enable our members to access a wider range of products and resource that will add to their quality of life.
3.4 After the donation
All donations and funds raised will be recorded on the Trust’s fundraising database. A thank you letter, or email will be issued to the donor or fundraiser by the Fundraising team within 7 working days of receipt of funds, unless the individual has expressly asked not to be contacted. In the case of donations being made by individuals, a Gift Aid declaration form will be sent out by the Fundraising team with the thank you letter.
If supporters wish to donate to a specific area of the Trust’s work (e.g. – the Nurse Specialist Service or research), they may make a restricted donation by providing written instructions to this effect with their donation. We will always respect this.
The Trust must ensure that accepted donations are used to support the cause in accordance with the conditions attached to the donation, which may arise from a donor’s stipulation or representations made by the charity as to the uses of the funds.
In certain circumstances, it may not be possible to use the monies raised for a particular gift for its intended purpose. The law in relation to changing the terms of a gift is complex and the Trust should obtain advice from legal advisers of the Charity Commission before seeking to change the terms, even if there is donor consent.
If an appeal is being run for a particular purpose, the Trust ought to include a statement indicating what would happen to funds received if the total funds raised are insufficient or exceed the target.
Any specified reporting requirements to which a donation is subject must be complied with.
4. Fundraising Communications and Publicity
4.1 Transparency and evidence
Fundraising communications must not mislead, or be clearly likely to mislead by inaccuracy, ambiguity, exaggeration, omission or otherwise.
The Trust must have appropriate evidence before making any claim in our fundraising which is likely to be taken literally. This includes direct claims and implied claims
The Trust must ensure that materials adhere to copyright laws and that permission is obtained from the rights holders for the use of images and logos.
The Trust must ensure literature includes all legally required information for example, registered charity status or number, fully company name and registered office.
The Trust must ensure that materials do not imply money is for restricted purposes when it may be used for different purposes or for general funds.
Before dissemination, fundraisers ought to ensure that there is evidence to provide all claims, whether direct or implied, are capable of objective substantiation.
Particular care ought to be taken to avoid causing offence on the grounds of race, age, religion, sex, sexual orientation or disability. This will vary according to the context, medium, audience, product and prevailing standards of decency.
4.2 Case studies
The Trust must be able to show that all case studies are representative of real situations and if any details are changed this must be clearly stated.
Even if not required by law, the Trust ought to obtain permission for case studies, where practical.
The Trust must not use claims or images that people may find shocking merely to attract attention; if shocking material is used, a warning must be included.
The Trust must not send a communication that is indecent or grossly offensive and that is intended to cause distress or anxiety.
4.3 Frequency and tone of contact
The Trust must ensure that materials and communications are responsible and suitable for the people they are aimed at.
The Trust ought to be able to justify the frequency of contact, balancing the desire to communicate with not overwhelming/bombarding recipients.
The Trust must respect donor’s requests around the frequency of contact and make it easy to communicate these requests.
Where known, the Trust ought to communicate appropriately with vulnerable people, who could include, but are not limited to service users and client groups and people with learning difficulties and/or disabilities and adapt appropriately.
5. Digital Fundraising
5.1 Online and social media
The Trust must ensure that usernames and passwords for its social media accounts are only available to trusted individuals.
The Trust must have necessary intellectual property permissions to use or share digital content, such as images, audio, video etc.
5.2 Third-party fundraising platforms
The Trust must take all reasonable steps to make sure charitable fundraising on your platform is carried out responsibly. This includes keeping up to date with the code and guidance; following relevant guidance for fundraising platforms; removing inappropriate charitable fundraising campaigns; and responding appropriately to reasonable requests from charitable institutions.
All third-party fundraising platforms must disclose fees and comply with Code obligations. Automatic, rounding-up, or unstaffed giving must clearly identify the Trust, explain donation use, and allow easy opt-out or amendment.
The Trust must provide users with an easy-to‑access link to our guidance for those setting up a fundraising page before they can accept donations on your platform. Users must agree to keep to relevant sections of the code as a condition of using the platform.
5.3 Merchandise sales
The Trust must ensure that descriptions and images of goods to be sold are sufficiently accurate, so donors are not misled about what they are buying.
The Trust ought to ensure that it has a clear delivery, refund and return policy that sets out processes and timings for potential customers.
The Trust will seek to source its merchandise from the most environmentally sustainable suppliers, avoid single-use plastics wherever possible, and prioritise biodegradable or low-impact alternatives.
6. Partnerships and Major Donors
6.1 Major Donors
“Major donor” is an individual or family with the potential to make or procure a gift which would have a significant impact on the work of the organisation.
The Trust must undertake due diligence on both the financial and reputational dealings of potential partners before donations are accepted.
The Trust ought to be aware of the Proceeds of Crime Act and that it applies to money or other property that has been obtained through conduct that is criminal under UK law, even if obtained in ways that are legal in another country.
If giving gifts to a major donor, the Trust ought to ensure that any benefits are appropriate for the organisations to be giving and proportionate to the size of the donation received.
Where talking about finances and financial benefits, the Trust ought to inform donors that they cannot offer formal financial advice.
6.2 Corporate partnerships
“Corporate partnership” is a partnership between a fundraising organisation and a commercial entity, where the commercial entity provides money, skills, or other resources to the fundraising organisation.
The Trust ought to conduct a process of due diligence, proportionate to the scale of relationship, before engaging in a partnership.
The Trust ought to ensure there are no conflicts of interest, or potential conflicts of interest relating to the partnership.
If the agreement is such that the corporate partner falls within the definition of a ‘commercial participator’ then the commercial participator must have a written agreement in place with the institution it proposes to benefit.
If goods or services are sold during the partnership, there ought to be a written agreement governing the relationship between the company and the Trust. This ought to be approved and understood by all parties.
The agreement ought to be considered, negotiated and agreed by authorised representatives of both parties before its commencement.
Review procedures ought to appear in the agreement and the Trust ought to consider the performance during these reviews and decide whether further action is appropriate.
7. Trusts and foundations
Trust fundraising” refers to the process of asking for support from trusts and foundations that make grants for charitable/philanthropic purposes.
Mass mailings and cold calling to trusts ought generally to be avoided, except under exceptional circumstances, for example an organisation disaster or emergency.
The Trust ought to obtain permission of referees before submitting applications, with the referee seeing the application before submission.
7.1 The application
All applications must fit within the applicant organisation’s own objectives.
After applications have been accepted/rejected
Administrative requirements of the charitable trust regarding payment ought to be strictly adhered to and must be followed where they form conditions under a contract.
Any conditions attached to the grants, such as the charitable trust having management, advisory or other inputs into the work, or requirements for public acknowledgement of the charitable trust’s support, ought to be understood and agreed to by both parties before the grants are formally accepted.
When applications are rejected, appeals or attempts to persuade charitable trusts to reconsider ought to only be made in rare circumstances – such as where there are clear mistakes of fact, or trusts have specified appeal procedures.
7.2 Reporting and accounting
If changes are being planned about how grants may be spent, which differ from what was originally proposed, the charitable trust’s approval must first be obtained in writing if that is a requirement of the funding.
All reporting guidelines and requirements ought to be closely followed and must be followed where they form conditions under a grant contract.
If there are potentially serious problems with the funded work (for example, the likelihood of significant delays to timetables or real risk of failure to complete), trusts ought to be informed as early as possible and kept informed as matters develop and any notification requirements in the contract must be followed.
All legal accounting requirements must be followed.
When appeals for specific projects are so successful that not all money can be allocated to them, or projects do not go-ahead organisations ought to obtain Charity Commission advice regarding the use or return of remaining funds.
8. Events and Community Fundraising
8.1 Risk assessment and safety
Fundraising organisations which are employers must carry out a sufficient and suitable risk assessment before undertaking an event of any size. Other fundraisers who are not employers ought to carry out a risk assessment where it is reasonable to do so.
The Trust must have a plan to cover all situations you could reasonably expect at the event and make sure the people involved understand what you expect of them.
The Trust must carry out DBS and Disclosure Scotland checks where appropriate.
Any compulsory insurance policies (for example, covering employees and use of cars) must be in place.
The Trust ought to ensure there is sufficient third-party public liability cover in place and ought to consider if other insurance cover should be taken out.
The safety of participants, staff, and public is paramount.
The Trust ought to be clear which party is insuring against which risk.
The Trust must have clear procedures in place to make sure all fundraisers are aware of their safeguarding responsibilities towards themselves, potential donors and one another.
The Trust will always consider the environmental impact of its fundraising activities. We will not organise or support balloon releases or sky/Chinese lanterns due to the risk of harm to wildlife and the environment, including where products are described as biodegradable.
8.2 Third-party event organisers
The MSA Trust must carry out appropriate checks on a third-party fundraisers/event organisers before entering into an agreement with them. This is to make sure you are reasonably satisfied that they are able to do what you expect them to do and that the relationship is unlikely to damage your reputation
The Trust ought to have an agreement with the event organisers allocating specific responsibilities, rights, obligations and risks.
8.3 Participants and sponsorships
The Trust must not unlawfully discriminate against people in respect of disability, sex, or race, in relation to an event.
The Trust may want to reserve the right to reduce permission for a potential participant to take part in any event. Any such refusal must comply with consumer and discrimination legislation.
Any legally required consent for the participants to be involved in an event must be obtained in writing in advance of the event taking place.
The Trust is legally responsible for ensuring the health and safety of its employees and those that are affected by their activities. The Trust must ensure that their health and safety arrangements (e.g., adequate medical cover and evacuation arrangements) are appropriate in the context of the event and country.
The Trust must make sure any materials that encourage people to fundraise as part of an event, and those sent to participants who have signed up for an event, are clear about what is expected of them and how donations will be used. This includes: the commitments participants must make; whether participants must pay a personal registration fee; and whether any part of the money a participant raises will be used to directly benefit them, for example by covering their expenses.
Where the participant does not personally pay the whole cost of the fundraising trip/challenge/activity but uses part of the sponsorship money for this purpose, the Trust ought to ensure the participant knows that this must be made clear to every donor.
The Trust must make sure that, before agreeing to take part in a fundraising event, participants are aware of any conditions for taking part, including: any fundraising targets they are expected to meet; and any age, level of fitness, preparation or training that is needed to take part safely.
The Trust must make sure sponsorship forms are clear about any conditions that participants need to meet to receive the sponsorship money (for example, finishing a marathon).
The Trust must have procedures in place to cover how sponsors should be told and refunded if: the participant does not meet any conditions that apply; or the event is cancelled. If sponsorship money is given without participation conditions, you may not be able to refund it.
8.4 In-person events
The Trust ought to be clear who is responsible for complying with travel regulations.
The Trust ought to check the track record and reliability of the tour operator and any subcontractors.
Before the event, the Trust ought to conduct a final check to ensure everything is in place, especially fire exits, first aid and equipment provisions.
Organisations ought to implement procedures at the event to avoid congestion.
The Trust must treat the locations, where fundraising, with respect and must not leave bags or other property unattended or cause an obstruction or nuisance to the public or other businesses.
Provision for first aid must be made for employees and anyone else who might be affected by the Trust’s activities.
If selling products at an event, the Trust must ensure they are eligible to trade or that the trade fits within the trading exemptions.
Any produce being sold at the event must comply with relevant safety standards.
Any food being supplied must comply with regulations applying to food (Food Hygiene Regulations 2006, the Food Hygiene (Wales) Regulations 2006 or the Food Hygiene (Scotland) Regulations 2006 as applicable).
If selling/providing alcohol, the relevant licenses/permissions must be in place and age limits must be adhered to.
8.5 ‘In-aid-of’ fundraisers
A fundraiser acting ‘in aid of’ the Trust is raising funds but acting independently of the Trust. If the Trust becomes aware of an ‘in-aid-of’ fundraiser’s activity beforehand, you must take all reasonable steps to make sure they:
- Use the expression ‘in aid of’ when describing the fundraising they are doing for your charitable institution, to distinguish their fundraising from yours
- Know they are responsible for organising all aspects of their fundraising and you will not accept any liability relating to it; and.
- Can find information on how to fundraise legally and safely.
The more support or involvement the Trust provides, the greater the risk that the relationship could be viewed as “on behalf of” rather than independent. The Trust must therefore ensure the type and amount of support they give matches the relationship they intend to have with the fundraiser.
8.6 “On behalf of” fundraisers
If a fundraiser is acting ‘on behalf of’, they will have been formally appointed by the MSA Trust to act on its behalf and to represent it. This gives the Trust control over how the fundraising is carried out, but it also means the charity is responsible for the fundraiser’s actions, as they are acting as its agent
An ‘on behalf of’ relationship offers fundraisers more support from the Trust. They will receive support, guidance, and approval from the organisation and they must follow the charity’s rules, brand guidelines, and fundraising standards.
A written agreement between the MSA Trust and the ‘on behalf of’ fundraiser must be completed and recorded in the Fundraising Compliance & Risk Management folder. If an organisation is donating a percentage of sales from a product/service, a Commercial Participator Agreement must be signed between the organisation and MSA Trust
8.7 Post-event procedures
The Trust must not allow participants to use tax-effective methods to pay the registration fee, minimum sponsorship or other fees in breach of the Gift Aid rules (which prevent Gift Aid being applied where, (a) the donor is either the participant or “a person connected” to the participant and (b) the benefit to the participant exceeds the permitted benefits).
Procedures and/or a policy for following up on non-payment and not reaching minimum sponsorship requirements ought to be in place.
9. Collections
9.1 Street fundraising
The Trust does not undertake house-to-house collections, street fundraising (commonly known as ‘chugging’), or telephone fundraising. Any bucket collections at private events, or those organised by third parties, require the express permission of the Trust. If the Trust were to engage in any fundraising collections, it would do so in full compliance with the Fundraising Regulator Code and all relevant legal and ethical requirements.
9.2 Legal permissions and identification
The Trust must obtain the correct licence or permission before any public collection takes place.
England & Wales: Obtain a licence from the relevant local authority or the Metropolitan Police (London).
Northern Ireland: Obtain a permit from the local PSNI station for each area where a house-to-house collection is carried out.
Scotland: Collections of money in public places or house-to-house require a licence under the Civic Government (Scotland) Act 1982. (Unattended or meeting-based collections are excluded.)
Collections must always be conducted within the terms of the relevant licence, permit or permission, including specified times and locations.
Each collector must have written authorisation from the Trust before collecting.
The Trust must keep an accurate record of all authorised collectors, including name, contact details, collection area, and dates of authorisation.
Collectors must carry identification or a certificate of authority and show it when requested.
All materials or collection boxes used must display the charity’s registered name and number.
In England & Wales, materials must state that MSA Trust is a registered charity and include its charity number.
In Scotland, materials must show the charity’s registered name, Scottish charity number, and a statement that it is a charity.
Collectors and, where relevant, their vehicles must be clearly identifiable as representing MSA Trust.
The Trust must ensure all collectors are fit and proper persons, meet the minimum legal age, and are appropriately trained on legal and ethical standards.
9.3 Conduct of collectors
Collectors must act politely, professionally and respectfully at all times.
Approaches must stop immediately if a member of the public asks the collector to do so.
Collectors must not cause obstruction, congestion or nuisance to the public.
Collectors must not smoke, drink alcohol or use drugs while collecting
Collectors must never apply undue pressure or behave in a way that is persistent, intrusive or aggressive
Collectors must take care not to approach vulnerable people and should avoid seeking regular donations from anyone under 18.
Standard collection hours should normally be 9 am – 9 pm on weekdays and 10 am – 9 pm at weekends, unless otherwise specified by licence or local authority rules Collectors must be able to provide the public with information on how to contact MSA Trust or make a complaint.
Where the activity involves seeking non-financial commitments that may later lead to financial requests, this must be explained clearly at the time of approach.
9.4 Static collections
The Trust must have the written consent of the site holder before placing a collection box or display.
The Trust must issue a certificate of authority signed by a MSA Trust Fundraiser, showing; The Trust’s name and registered charity number and the collector’s name and signature.
The certificate ought to be available for inspection by the site holder or members of the public.
The Trust must provide collectors with clear written procedures on the management of collection boxes, including when they can be replaced, sealed or removed.
Site holders must be told how to report a lost, stolen or damaged box, or how to end the collection, preferably in writing.
The Trust must take reasonable steps to recover all certificates and boxes when a collector or site holder ceases involvement.
All collection boxes must be secure, tamper-evident and clearly labelled with the Trust’s name and charity number.
Boxes must be placed only in approved and safe locations.
9.5 Handling donations and reporting
The Trust must have robust procedures for the counting, recording and banking of all collection proceeds.
The organiser must designate a secure location where proceeds, used and unused materials are returned after the collection.
All money collected must be passed in full to the Trust without unauthorised deductions or expenses.
Where appropriate, site holders may receive a receipt showing the site address, box number, date, and amount collected.
The Trust must submit any required reports or financial returns to the licensing authority within the timeframe specified in the licence or regulations.
All personal data gathered through collections must be promptly and securely returned to the Trust and handled in accordance with UK data protection law.
The Trust must have clear agreements with any third parties on who collects, stores and uses personal data associated with collections.
10. Legacies and Wills
10.1 Principles of legacy fundraising
The Trust must not exert undue influence on a potential legator.
Legacy fundraising should balance the duty of trustees to optimise the benefit to the Trust with the freedom of the potential legator to provide for their family and others, while being sensitive to the legator’s circumstances and those of their family and friends.
Fundraisers must not provide legal advice.
Fundraisers must be mindful of close relationships developing with potential legators, which could create conflicts of interest. Any personal legacy offered to a fundraiser must be disclosed to their line manager, and the Trust will take appropriate disciplinary action if required.
The Trust must respect the wishes of legators regarding marketing communications, levels of contact, and public recognition of their gift.
10.2 Communicating about legacies
Written communications must clearly state they do not constitute legal advice, and that potential legators should seek independent professional guidance.
Suggested wording for including the Trust in a Will must be accurate and clearly identify the Trust.
If a legacy is left subject to conditions, the Trust must honour these conditions wherever possible and consult the executor if they cannot be fulfilled.
If a legacy is left as a request or wish rather than a binding condition, the Trust should consider complying with the legator’s wishes.
Events focused on legacies must clearly communicate their purpose and respect the dignity and privacy of participants, avoiding the exploitative use of beneficiaries or supporters as case studies.
Face-to-face meetings to discuss legacies must not occur without the prior consent of the potential legator, and the needs of vulnerable individuals must be considered
10.3 Fundraisers roles and responsibilities
Fundraisers must not draft or be directly involved in drafting Wills benefiting the Trust. They should remain absent during the preparation, drafting, and signing of the Will.
Witnesses to Wills benefiting the Trust must be independent of the Trust, including staff and volunteers, to prevent undue influence.
Fundraisers should ensure that any incentives or recognition for legacy fundraising are modest and of minimal cost.
Fundraisers must not use their position to solicit personal legacies.
If acting as executor is requested by a legator, the Trust should carefully consider the duties and risks before agreeing.
11. Data Protection and Fundraising
All fundraising activity carried out by the Trust must comply with UK data protection legislation, the Fundraising Regulator Code of Fundraising Practice (November 2025), and the Trust’s Data Protection Policy and Privacy Notice.
The Trust must ensure that clear and accessible information is provided about how personal data is collected and used, including contact details and links to the Privacy Notice, at all points where personal data is collected for fundraising purposes.
Personal data obtained during the planning and delivery of fundraising activities and events must be processed lawfully, fairly and transparently, and only for specified purposes, in line with the Trust’s policies.
Where fundraising involves third-party organisers or partners, responsibilities for data collection and processing must be clearly agreed in advance. MSA Data collection statements must clearly explain who is collecting the data and for what purposes, and appropriate due diligence must be carried out to ensure third parties meet data protection requirements.
12. Governance, Monitoring and Complaints
12.1 Complaints management
The Trust must have a clear and publicly available fundraising complaints procedure which fundraisers can explain to existing or potential donors. The Trust must also apply this to any Third Parties fundraising on the Trust’s behalf.
When the Trust or a fundraising partner receives complaints about your fundraising you must:
- investigate thoroughly, respectfully and fairly;
- respond fairly and in a way that is appropriate to the complaint;
- avoid unnecessary delay
- regularly review complaints and use any relevant learning to make improvements to future fundraising.”
If fundraising partners do not have a suitable clear and publicly available complaints procedure of their own, they must agree to follow yours.
Please see the Trust’s Feedback and Complaints Policy for further information.
12.2 Record-keeping and decision documentation
All fundraising decisions including major donor acceptance, corporate partnerships, third-party fundraising contracts, and returns on collections must be documented, reviewed periodically, and evidence retained.
The Trust must establish a clear process for documenting fundraising decisions, such as in meeting minutes, policies, or risk assessments, to show how they align with the new code.
The Trust will monitor compliance, review learnings from any complaints or incidents, and ensure continuous improvement.
12.3 Monitoring, training and review
All staff involved in fundraising have a responsibility to be aware and have a thorough understanding of the ethical issues referred to in this policy.
Fundraising staff and volunteers ought to be trained in Code compliance.
Policy reviewed regularly and updated as needed to maintain compliance.